Top 5 Virtual Fitness Programs on iOS in the US for Q4 2022

Throughout the fourth quarter of 2022, the top 5 virtual fitness programs on iOS in the United States showcased interesting trends in terms of weekly downloads, revenue, and active users. Here’s a detailed look at their performance:

onX Hunt: GPS Hunting Maps from onXmaps, Inc. saw significant fluctuations in its weekly revenue, peaking at approximately $1.5M in late October before declining to around $897K by mid-December. Downloads peaked at 57.4K in the week of November 21, followed by a substantial drop to around 13.8K by the third week of December. Active users increased steadily to reach 131.1K in late November, before dropping to 79.9K in mid-December.

Peloton: Fitness & Workouts by Peloton Interactive, Inc. experienced a decline in weekly revenue from $780K at the start of Q4 to around $641K by the end of December. Weekly downloads rose significantly, reaching a peak of 36.8K in the last week of December. Active users also saw an upward trend, increasing from 305.7K in late September to approximately 339.7K by the end of the year.

Fitbit: Health & Fitness from Google maintained a relatively stable weekly revenue, starting at $645K and ending the quarter at about $687K, with a notable peak of $749K in mid-December. Downloads surged dramatically in the last two weeks of December, peaking at 126K. Active users remained above 1.8M throughout the quarter, peaking at over 2M in the final week.

Strava: Run, Bike, Hike by Strava, Inc. saw a decline in weekly revenue from $518K in late September to approximately $382K by the end of December. Downloads fluctuated slightly, with a significant peak of 26.5K in the last week of December. Active users dropped from 852K in late September to around 744K by the end of the quarter.

AllTrails: Hike, Bike & Run from AllTrails, Inc. experienced a decrease in weekly revenue from $409K at the start of Q4 to around $234K by the end of December. Downloads peaked at 54.9K in mid-October but saw a drop to 38.3K by the end of the year. Active users fluctuated throughout the quarter, peaking at 258K in early October and dropping to around 209K by the end of December.

These insights are derived from Sensor Tower data. For more detailed analytics and performance metrics, visit Sensor Tower.